About Us
About Oriflame
Short on Oriflame Oriflame in brief
Oriflame Cosmetics was founded in Sweden in 1967 by Jonas and Robert af Jochnick and
their friend Bengt Hellsten. Today Oriflame is an international, direct selling cosmetics
company with sales in over 60 countries and annual sales of over 1.5 billion a year.
It is more than 40 years since our company was founded.
Today our entrepreneurs are found all over the world,
from Moscow to Jakarta, Krakow to Lima.
Oriflame is today one of the fastest growing beauty companies selling direct.
We are present in more than 60 countries, of which we are the market leader
in more than half. We offer a wide range of high-quality beauty products as
well as a unique opportunity to join our sales force and start your own business.
Oriflame has a wide product range of innovative beauty products inspired by nature.
These products are marketed by approximately 3.6 million independent sales consultants.
Oriflame offers a unique business opportunity for people who want to earn money instantly
and simultaneously continue to work to realize their dreams and fulfill their goals.
With Oriflame, you can make money today and fulfill your dreams tomorrow!
Respect for fellow human beings and nature are an important part of Oriflame's culture.
We support several charities worldwide and include co-founder of World
Childhood Foundation. Oriflame is listed on NASDAQ OMX Stockholm since 2004.
Oriflame - quick facts
1.5 billion euros in annual sales
approximately 3.6 million Consultants
7 500 people
900 products
Co-founder of World Childhood Foundation
Global research and development center with over 100 scientists
Five own factories located in Sweden, Poland, China, Russia and India
Listed on the Stockholm Stock Exchange since 2004
Operations in over 60 countries
Our Vision is to become the largest direct selling cosmetics company.
Our Goal is to fulfill dreams.
Togetherness, Spirit and Passion
Togetherness, Spirit and Passion are the three fundamental values of Oriflame.
Trusting these values we feel confident that we can succeed in a competitive
business while at the same time help make the world a better place.
Togetherness
People who work together and share the same goals achieve greater results.
They motivate each other and know that pulling together is more rewarding than going it alone.
Spirit
People with a can-do spirit have a winning attitude and never give up.
They are committed to do what it takes to succeed.
Passion
Passionate people have the power to change the world.
They love what they do, they believe in it.
They know deep down that they can make a difference.
Our collaborations
Fairtrade
Being fair and ethical is a fundamental part of how we do business.
By choosing certified Fairtrade ingredients we are not only helping
to create opportunities for farmers in developing countries to improve
their working and living conditions, we are also contributing to society
through investments in schools, healthcare and water supply.
www.fairtrade.org.uk
United Nations Global Compact
In 2009, Oriflame decided to support the United Nations Global Compact.
The Compact consists of 10 principles regarding human rights,
labour standards, the environment and anti-corruption.
Although it is voluntary, it is the largest corporate
citizenship and sustainability initiative in the world.
Read more
Our partners
To help us identify the right projects to support, the majority of Oriflame
markets are working with an NGO partner. We have carefully selected
partners that not only have extensive experience of developing and
running successful education-based initiatives but also support our
aims and values. By working together, we can maximise our impact.
Our preferred global partners
World Childhood Foundation – Founded by HM Queen Silvia of Sweden and
co-founded by Oriflame and the af Jochnick foundation.
WCF’s work is aimed at helping the most marginalised children.
www.childhood.org
SOS Children’s Villages – An international social development
organisation that focuses on family-based, long-term care of
children who can no longer grow up with their biological families.
www.sos-childrensvillages.org
Local partners
Przyjaciółka Foundation – A charity providing social assistance
to children in care in Poland.
www.akukurodzina.pl
Bethel – The first and only organisation established to help Chinese
orphans who are blind or visually impaired.
www.bethelchina.org
The Tunas Cendekia Foundation – Focuses on improving
children’s education in Indonesia.
www.tunascendekia.org/wordpress/index.php
Christian Children’s Fund Foundation – Develops programmes
that promote child protection and children’s rights in Thailand.
www.ccfthai.or.th
Deepalaya – A non-government development organisation working
on issues affecting the urban and rural poor in India,
with a special focus on children.
www.deepalaya.org
The Foundation of Goodness – Aims to narrow the gap between
urban and rural life in Sri Lanka by tackling poverty.
www.unconditionalcompassion.org
The Livslust Foundation – An organisation that provides
vocational schools for disadvantaged young people in Latvia,
helping their rehabilitation into society.
www.livslust.com/eng
Haiba Lastekodu – A charity working with orphanages in
the Harju region of Estonia.
www.haibalastekodu.ee
Atsigręžk į vaikus – A non-state house in Lithuania for
orphans and children under 18 years old who need temporary care.
www.atsigrezk.org
Contemporary Girls of Oriflame – This project in Turkey has
been supported for seven years by Oriflame, in collaboration with
the local NGO partner, Support for Modern Life Association (ÇYDD).
www.cydd.org.tr
Business strategy
Oriflame’s strategic focus can be summarised in these seven key points:
- Low entrance fee, credit offered and no stock required – easy to join and no risk.
-Wide portfolio of Swedish, natural, innovative, high-quality beauty products
at affordable prices.
-Frequent, dynamic and attractive catalogues, with many new products
that make selling easy.
-Flexible and reliable ordering, delivery and payment system –
easy to do business with.
-Personal growth and development through Oriflame Academy and
SARPIO (Sales and Recruitment Process in Oriflame) – at no cost.
-Unlimited earning and career opportunity.
-Enjoy a direct selling company with a human touch and a sense of belonging
to a friendly, energetic and fun global community.
By continuously improving on its seven key areas, Oriflame shall attract an
increasing number of consultants. By consistently evaluating and
prioritising, with the consultants in focus, management shall ensure
that the allocation of resources is optimised.
Direct Selling in Oriflame
Oriflame is today one of the fastest growing beauty companies selling direct.
We are present in more than 60 countries, of which we are the market leader
in more than half. We offer a wide range of high-quality beauty products
as well as a unique opportunity to join our sales force and start your own business.
Oriflame is more than an opportunity –
it is the chance to have an experience of a lifetime!
About Direct Selling
Direct selling is a way to market products directly to the customer,
outside the traditional retail environment. Products are often offered
at in-home demonstrations, parties, in the workplace or simply shared
amongst friends and family.
By choosing direct selling as our distribution channel we cut out all
middlemen such as wholesalers, advertisers and retailers,
replacing them with independent Consultants.
This way we save money by shortening our distribution chain -
money that we then can invest into the compensation scheme
for our Consultants. It also brings us closer to our customers,
which in turn gives us a better understanding of their needs.
